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The Dynamics of the Engagement Palette


In the post entitled The Engagement Palette, I introduced the idea that levels of engagement fluctuate based on two key factors: volition and actual investment, noting that actual investment is dependent on available resources. In this post, I will explore the dynamic movement that occurs relative to these 4 key engagement states as people respond to the challenges in various engagement contexts.

When seeking to evaluate engagement the tempero-spatial context is critical. Engagement can be assessed over time relative to a specific context, such as a role, a brand, a course of study or an online platform. It can also be observed on a moment-to-moment basis as individuals navigate the various challenges which they encounter through the da